Colorado State, Colorado to seek athletics revenue through football stadium naming rights
The football stadiums being used this fall at the University of Colorado and Colorado State opened nearly a century apart, 1924 and 2017, respectively, but both universities are in search of the same thing for their facility — a new name.
More specifically, they are looking for the paycheck that accompanies it.
CU began calling its facility Folsom Field in 1944 after the passing of legendary football coach Frederick Folsom.
Hughes Stadium in Fort Collins opened in 1968, and also paid homage to a former coach, Harry Hughes, but CSU didn’t retain the name for its new facility opening in two weeks on the southwest side of the main campus. While re-branding does not appear imminent for either school, both are in the research phases of joining a national trend.
“We feel good about where we sit and the value of what we have here,” CU athletic director Rick George said. “We’re in the market and we’re going to be working hard on that.”
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